One of the best tools for improving your success rate in personal life or in your business life is a good memory. There is no one who doesn't appreciate being called by name and asked about some minor detail of his or her life. For example, to remember that you met John Parker at a trade show a week ago and found out he lives in Detroit. John is a potential customer, imagine your rating with him if you not only remember his name, but the fact that he lives in Detroit. There are memory tricks which will allow you to remember facts like this and they are easily learned. The point is that whether or not John Parker becomes your customer, he will remember you because you took the time to personalize your comments to him.

　　在個人生活和商業(yè)生活中，提高人們成功率的最好素質(zhì)之一是具有良好的記憶。每個人都會欣賞能夠叫上自己的名字和詢問自己生活次要細節(jié)的人。例如，記得在一周前的一次內(nèi)部預(yù)映中見到過瓊斯·帕克，同時知道他住在底特律。瓊斯是一位潛在的顧客，想象一下，當你即記住他的名字又記著他住在底特律這一事實時，你在他心目中的等級將會什么樣子的。有許多記憶技巧能夠讓你記住像這樣一些事實，同時這些技巧是很容易學(xué)的。關(guān)鍵在于瓊斯·帕克不管能不能成為你的顧客，他都會記住你，因為你花時間進行了針對他的個人評論。