Helen: This is Real English from BBC Learning English. I’m Helen.

　　Zoe: 大家好，我是劉佳。

　　Helen: Today we’re going to look at words and phrases that have recently become part of the English language.

　　Zoe: 今天的地道英語，我們一塊兒來學習當代英語中出現(xiàn)的流行詞匯和新的表達方法。

　　Helen: Today’s new expression is ‘market leader’.

　　Zoe: Market leader. Market..市場和leader..領(lǐng)導人? 這兩個詞在一起說是什么意思呢?

　　Helen: Well, it’s quite simple really. Market leader means either the company that sells the most of a particular type of product, or the product itself that sells the most.

　　Zoe: 慢點兒，慢點兒，我怎么聽著有點兒暈��？

　　Helen: well, listen carefully. if you had a company selling computers and you sold more computers than any other company, you would be the ‘market leader’.

　　Zoe: 哦，market leader的意思就是指 某樣商品銷售額最高的公司。

　　Helen: that’s right. it can also mean the product.

　　Zoe: Market leader也可以指一樣最叫賣的商品。

　　Helen: yes. You could say Coca Cola is the market leader.

　　Insert

　　A: It’s nice to meet you, Mr. Antonelli. Now, could you tell me about your company?

　　B: Of course. I represent White Electronics. We are the market leader in domestic appliances in Western Europe.

　　A: Everywhere I went in England I saw those new mini cars.

　　B: Yes, I think they are the market leader for small cars in the UK.

　　Zoe: Do you have a mobile phone?

　　Helen: of course, I can't live without my mobile.

　　Zoe: alright then, where did you buy it?

　　Helen: I bought it from a company that is the market leader.

　　Zoe: Why?

　　Helen: Well, the market leader usually offers quality products.

　　Zoe: I see.

　　Helen: And my mobile phone is very good. I’m not surprised it comes from the market leader.

　　Zoe: let's hope it will last you a long time.

　　Helen: I hope so too. Anyway before we go let’s recap – market leader –

　　Zoe: 指的`是 銷售額最高的公司，或者是在市場上賣的最好的一樣商品。

　　Helen: You’ve been listening to Real English from BBC Learning English. Join us again soon for more up-to-the-minute Real English. Bye.

　　Zoe: See you next time.