Dear Mr. Smith:

　　I am writing to present my credentials for the position of Brand Manager, a position for which I am exceptionally well-qualified. I am confident that you will quickly realize my ability to make major contributions to Delro Foods’marketing efforts upon reviewing the enclosed resume.

　　As my resume will attest, I have established an excellent reputation for pumping new life into old brands and making them perform. Examples of my accomplishments in this area are:

　　-Doubled Pikkels market share in only 9 mouths

　　-Increased Yums market share by 99% in two years

　　-Improved direct mail orders of Beard's Sunframes by 38% in 18 months through use of creative coupons

　　My contributions to new brands have been equally noteworthy. For example:

　　-Achieved 29% market share penetration for Leggins within one year of market introduction

　　-Completed national roll-out of Jelli-Roll in 6 months, reaching 18% market penetration

　　Perhaps I can make similar contributions to Delro Foods in the marketing of either new or existing brands.

　　Should you have room in your organization for a top-notch marketing professional who is capable of making immediate contributions to your marketing efforts and adding some real profit to your botton line, please give me a call. I look forward to hearing from you.

　　Thank you for your consideration.

　　sincerely,

　　Weldon R.Bass

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